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The Brand Book

An insider’s guide to brand building for businesses and organizations
Regular price $26.99
Regular price Sale price $26.99

Details

  • Published: Oct 06 2022
  • Pages: 232
  • 480 g
  • 198 x 144mm
  • ISBN: 9781529420173
Regular price $26.99
Regular price Sale price $26.99

Press Reviews

  • Rory Sutherland, Vice Chairman, Ogilvy UK
    In an industry which is currently engaged in a civil war between creative Cavaliers and reductionist Roundheads, this book provides a healthy blast of brutally honest common sense. This lesson is all the more urgent and convincing, given the lifetime of experience which lies behind it.
  • Charlie Marshall

    CEO & Founder, Loaf
    I would like to complain: you kept me up all night with your wonderful book which I couldn't book down. I'm knackered. But wiser for it.
  • Malcolm Poynton, Executive Global Chief Creative Officer, Cheil Worldwide
    I love it (especially the reference to Pluto having a cheeky cigarette around the back of the theme park rides!). This needs to be in all marketing/communication colleges.