Paul Woods, originally from Dublin, Ireland, is a Los Angeles-based designer, author and CEO at global design agency Edenspiekermann. Over the course of his career, Paul has been at the helm of projects for organizations such as Red Bull, Google, Faraday Future, and The City of Santa Monica, among many others. An advocate for the importance of user-centric design, Paul places a hyper-focus on the user in his work. His bylines regularly appear in publications such as Fast Company, AdWeek, and The Drum. Paul's debut book on creative culture, How To Do Great Work Without Being An Asshole, was published worldwide in 2019 and has been translated into eight languages. His new book, Sh*t They Didn't Tell You, a how-to guide for people looking to start a career in the creative industry, published in August 2021. Paul lives in Pasadena with his wife Nora and a very stubborn basset hound. www.paulthedesigner.us