{"title":"Technology: general issues","description":null,"products":[{"product_id":"drawing-for-product-designers-second-edition","title":"Drawing for Product Designers Second Edition","description":"Designers do far more than visualize new products; they are called upon to imagine a future and bring it to life through visuals. Whether such futures begin as elaborate maps and diagrams of emerging technology or speculative \"world-building,\" the contemporary designer's skill set must cover the entire spectrum, from abstract to representational, and from \"low fidelity\" to \"high fidelity\" visualizations.\u003cbr\u003e  \u003cbr\u003eThe advent of tablet-based sketching, VR sketching, and hybrids bring new and more intuitive ways of working. But confidence in manipulating lines, curves, and surfaces in space (whether flat, computer-assisted, or virtual) will remain a coveted skill regardless of where technology leads. In this practical guide to both hand-and computer-drawn design, essential principles are outlined so that readers will learn to think in 3D and build complex design ideas that are structurally sound and visually clear. Specially created sketches and computer models show how to develop rough sketches into finished illustrations, while also explaining how to select the right type of representation for the right purpose. \u003cbr\u003e\u003cbr\u003eThis revised edition contains new material on sketching principles, working across platforms, and hybrid workflows. Also new to this edition: coverage of UX\/UI design for smart devices and digital platforms, and information on cutting-edge technology such as AI tools and intuitive and collaborative VR sketching platforms. There are fifteen new case studies featuring work by leading designers, and a selection of videos further illuminate themes discussed in the book.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eList of chapters:\u003c\/b\u003e\u003cbr\u003e The Sketching Spectrum\u003cbr\u003e Perspective\u003cbr\u003e Visual\/Spatial Overview\u003cbr\u003e Orientation\u003cbr\u003e Registration\u003cbr\u003e Form\u003cbr\u003e Line\u003cbr\u003e Exploring Ideas in Space and Time\u003cbr\u003e Sketching and Storytelling","brand":"LKP Quercus","offers":[{"title":"Trade Paperback","offer_id":54636942131585,"sku":"9781529420289","price":50.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0593\/7312\/5830\/files\/9781529420289-original.jpg?v=1768435227"},{"product_id":"design-empathy-and-contextual-awareness","title":"Design Empathy and Contextual Awareness","description":"\u003cb\u003eThis book captures so many tools that can be used to design well in community. I can't wait to teach with it by my side. \u003cbr\u003e- Dr Susie Wise, author of \u003c\/b\u003e\u003ci\u003e\u003cb\u003eDesign for Belonging: How to Build Inclusion and Collaboration in Your Communities\u003c\/b\u003e\u003cbr\u003e\u003c\/i\u003eOne of the biggest challenges facing designers across all fields is not simply in the design of the product or service itself, but rather how to arrive at a design solution that resonates with a target audience, that will have a higher than likely chance at market adoption, and that will avoid negatively impacting society or the environment. What are the skills that can be employed by a student or young professional creative early on that enable them to identify the issues at work and address them? By understanding design from human-centered perspectives - both from the customer's and the producer's point of view - innovative, resonant designs are possible.\u003cbr\u003e\u003ci\u003e \u003c\/i\u003e\u003cbr\u003e\u003ci\u003eDesign Empathy and Contextual Awareness\u003c\/i\u003e demystifies the \"fuzzy\" front end of the design process, where research methods mix with business trends and marketing. The accessible, authoritative text presents design as neither merely a \"trade\" skill nor an exercise in personal creative vision, but rather the application of multiple mindsets and practices, built around a process of alternating points of view (or \"frames\"). As well as covering theory and process, this visually engaging book also provides real-life business examples and applicable templates to help designers hone their empathy and contextual awareness in order to more directly and efficiently achieve successful design outcomes.\u003cbr\u003e \u003cbr\u003e\u003cb\u003eChapters cover:\u003c\/b\u003e\u003cbr\u003e Laying a foundation: design as a whole-brain activity\u003cbr\u003e Design behaviors: design as a whole-life activity\u003cbr\u003e Empathy: cognitive and emotional empathy, and compassionate concern\u003cbr\u003e Contextual awareness: cultivating your designer's sixth sense","brand":"LKP Quercus","offers":[{"title":"Trade Paperback","offer_id":54637003112833,"sku":"9781529438215","price":40.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0593\/7312\/5830\/files\/9781529438215-original.jpg?v=1767151221"}],"url":"https:\/\/us.laurenceking.com\/collections\/technology-general-issues.oembed","provider":"Laurence King Publishing US","version":"1.0","type":"link"}