{"title":"Technical design","description":null,"products":[{"product_id":"design-empathy-and-contextual-awareness","title":"Design Empathy and Contextual Awareness","description":"\u003cb\u003eThis book captures so many tools that can be used to design well in community. I can't wait to teach with it by my side. \u003cbr\u003e- Dr Susie Wise, author of \u003c\/b\u003e\u003ci\u003e\u003cb\u003eDesign for Belonging: How to Build Inclusion and Collaboration in Your Communities\u003c\/b\u003e\u003cbr\u003e\u003c\/i\u003eOne of the biggest challenges facing designers across all fields is not simply in the design of the product or service itself, but rather how to arrive at a design solution that resonates with a target audience, that will have a higher than likely chance at market adoption, and that will avoid negatively impacting society or the environment. What are the skills that can be employed by a student or young professional creative early on that enable them to identify the issues at work and address them? By understanding design from human-centered perspectives - both from the customer's and the producer's point of view - innovative, resonant designs are possible.\u003cbr\u003e\u003ci\u003e \u003c\/i\u003e\u003cbr\u003e\u003ci\u003eDesign Empathy and Contextual Awareness\u003c\/i\u003e demystifies the \"fuzzy\" front end of the design process, where research methods mix with business trends and marketing. The accessible, authoritative text presents design as neither merely a \"trade\" skill nor an exercise in personal creative vision, but rather the application of multiple mindsets and practices, built around a process of alternating points of view (or \"frames\"). As well as covering theory and process, this visually engaging book also provides real-life business examples and applicable templates to help designers hone their empathy and contextual awareness in order to more directly and efficiently achieve successful design outcomes.\u003cbr\u003e \u003cbr\u003e\u003cb\u003eChapters cover:\u003c\/b\u003e\u003cbr\u003e Laying a foundation: design as a whole-brain activity\u003cbr\u003e Design behaviors: design as a whole-life activity\u003cbr\u003e Empathy: cognitive and emotional empathy, and compassionate concern\u003cbr\u003e Contextual awareness: cultivating your designer's sixth sense","brand":"LKP Quercus","offers":[{"title":"Trade Paperback","offer_id":54637003112833,"sku":"9781529438215","price":40.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0593\/7312\/5830\/files\/9781529438215-original.jpg?v=1767151221"}],"url":"https:\/\/us.laurenceking.com\/collections\/technical-design.oembed","provider":"Laurence King Publishing US","version":"1.0","type":"link"}