{"title":"Business innovation","description":null,"products":[{"product_id":"im-afraid-debbie-from-marketing-has-left-for-the-day","title":"I'm Afraid Debbie from Marketing Has Left for the Day","description":"","brand":"LKP Quercus","offers":[{"title":"Paperback","offer_id":41659443773638,"sku":"9781786278951","price":17.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0593\/7312\/5830\/products\/9781786278951-original.jpg?v=1755344300"},{"product_id":"emotions-by-design","title":"Emotions by Design","description":"Why do   some products become beloved while others are quickly forgotten? Design   profoundly shapes our lives, often in unnoticed but significant ways. Every   design-from simple everyday products to complex systems and services-elicits   emotions that influence our decisions, behavior, and well-being. Yet, the   emotional dimension of design remains underexplored, leaving a wealth of   opportunities untapped. This book addresses this gap, revealing how designers   can harness emotions to create products and services that users genuinely   love and can't live without.\u003cbr\u003e     Targeted at designers, marketing \u0026amp; innovation professionals, and   students, the book offers practical tools and methods to integrate emotional   insights into the design process. Readers will learn to navigate the   fundamental human needs, choose the right emotion to spark behavior, create   emotion blueprints, and resolve need clashes. Through real-world case   studies, foundational research, and hands-on exercises, it equips readers to   move beyond functionality and aesthetics, creating designs that resonate   deeply with users.\u003cbr\u003e     With over 30 years of combined expertise in design, emotion research, and   consultancy with global brands, the authors provide a comprehensive framework   grounded in scientific theories and practical applications. The book stands   out by using the science of emotion to connect practical design   considerations to humanistic principles.","brand":"BIS","offers":[{"title":"Paperback","offer_id":54812734783873,"sku":"9789063699703","price":34.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0593\/7312\/5830\/files\/9789063699703-original_f417682b-bd38-482d-8796-afd0b7cdcad0.jpg?v=1771650662"},{"product_id":"reinventing-strategic-innovation","title":"Reinventing Strategic Innovation","description":"Break   Free from Outdated Thinking\u003cbr\u003e     Traditional strategies are no longer enough. In a world defined by   complexity and rapid change, businesses and leaders need a new   approach.\u003cbr\u003e     \u003cbr\u003e     \u003cbr\u003e     This book delivers exactly that: a bold blueprint for strategic innovation   that blends design-based methods with powerful change theories to spark real   transformation. Explore what it takes to drive innovation-from the right   mindset and team dynamics to the collaborative conditions that enable deep,   systemic change.\u003cbr\u003e     \u003cbr\u003e     Featuring 25 real-world case studies from entrepreneurs and intrapreneurs   in sectors like Care, Education, Insurance, and Infrastructure, this book   proves that lasting impact is not only possible-it's already happening.\u003cbr\u003e     For designers, consultants, and change-makers this book offers a next step   beyond Design Thinking. Packed with practical tools and proven strategies,   this is your guide to uncovering blind spots, unlocking creativity, and   turning bold ideas into lasting results. Deep change is possible: it CAN be   done!","brand":"BIS","offers":[{"title":"Paperback","offer_id":54812734882177,"sku":"9789063699642","price":34.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0593\/7312\/5830\/files\/9789063699642-original.jpg?v=1771650681"}],"url":"https:\/\/us.laurenceking.com\/collections\/business-innovation-1.oembed","provider":"Laurence King Publishing US","version":"1.0","type":"link"}